All great brands (Marlon Brandon excluded), seem to have a recipe for success when it comes to social media. The ‘build it and they will come’ mentality isn’t holding any ground as social media shows no signs of surrendering. Either way, the most successful brands seem to be doing something right. The Business Insider has cracked the recipe down to a simple 23 ingredients. While I am not sure I fully agree with them all, they are worth checking out.

  1. Bring sexy back to word of mouth marketing.
  2. Dedicate time to answering questions from customers, potential customers and people first learning about the brand.
  3. Constantly poll their community for opinions, feedback, and criticism.
  4. Make it a habit to highlight other brands that are doing cool things, even if they’re doing it outside of their particular industry.
  5. Start conversations that others are scared to have.
  6. Give their employees a unique voice and the permission to connect to others.
  7. Regularly save the day.
  8. Push back the curtain to give their audience a better understanding of how things work, why they work that way, and what the company believes.
  9. Bleed company culture.
  10. Use tools to monitor their social media activity and makes adjustments when things aren’t working.
  11. Don’t take social media too seriously, but are too smart to view it as a joke.
  12. Understand the importance donuts and share them regularly.
  13. Don’t forget to tie offline events into what they’re doing online so there’s cohesion between strategies.
  14. Track their brand name in social media and knows when to respond, how to respond and how to engage brand advocates.
  15. Give us