As more states approve cannabis for adult use (recreational marijuana), Duby—the Reddit-meets-Instagram social network that allows marijuana enthusiasts to post content anonymously—celebrates vigorous growth over the past two years. Duby is the go-to app for cannabis aficionados to unite and share their favorite images, videos and messages about the plant. Duby is a gamified app that leverages a proprietary algorithm to reach hundreds of thousands of consumers based on their location in real time, offering dispensaries a unique digital marketing play with quantifiable results.
Recently, Duby has experienced an over 20 percent month-over-month growth, and the number of Dubys—in the form of a picture, video, or text—passed to fellow users has increased 20-fold from 10,000 to 200,000 per day. The average user now spends over 20 minutes per day on the app. Duby recently introduced the app on Android, garnering 40,000 users. The app also works with over 300 industry partners—including the oil and vape industry leader O.penVAPE—to drive sales in retail locations.
“In step with the cannabis industry as a whole, we are growing in leaps and bounds,” said Duby co-founder Alec Rochford. “Cannabis enthusiasts love the way they’re able to share their excitement about marijuana with like-minded users, while dispensaries benefit from quantifiable advertising results, in-depth customer analytics and customer re-engagement that we provide. As cannabis becomes more mainstream, we expect to see this viral social network continue to experience explosive growth.”
Duby’s unique algorithm allows users to share information anonymously so that their privacy is protected. The premise of the app is not to collect friends, but to increase your influence score by posting content that gets passed around among legal cannabis users providing the opportunity to reach millions of people.